Google Bomb shows Nzers think John Key is Clueless
Go to www.google.co.nz, type "Clueless" into the search box, hit the "pages from New Zealand" button, then click "Search" or "I'm feeling lucky".
Top of the list of results is National Party Leader John Key's personal website – www.johnkey.co.nz.
This result was created by a process called "Google Bombing". Previous political Google Bomb's gained international media attention when the word "liar" lead to Tony Blair, and the words "miserable failure" and "failure" lead to the White House Biography of George W. Bush.
A Google Bomb is successful when enough websites link to their target with the desired phrase. In this case hundreds of links were made to www.johnkey.co.nz with the word Clueless in the anchor text.
On the 25th of January this year, Google announced that they had changed their algorithm to "minimize the impact of many Googlebombs". However this latest successful Google Bomb proves that the process can still work.
For more information on Google Bombs, please visit: http://en.wikipedia.org/wiki
For any further information, please email queries to firstname.lastname@example.org